Case Studies
Product Information:This was a new start up venture that wanted to develop a product for the consumer diet industry in the USA. My role was to assist the CEO to develop a business plan to secure funding, mentor the CEO during the fund raising and initial start up process, and to set up the US business, including the identification and negotiation of joint venture partners
Private Members Club:
This was an established club with a under utilised facility and a declining membership base. My role was to co-ordinate the introduction of a new memebrship and IT system, establish a new accounts system and to recruit a office manager.
Content Provider:
This business provided the content for the majority of UK supermarkets on-line shopping sites. It needed re-structuring, re-locating and a new proposition and route to market identified.
This required the estrablishment of a Master License offering, the redesign of the back office and front end systems, and the renegotiation of trading terms with the client and manufacturing base.
Software Traceability:
This new company had created a software product to enable the traceability of the food supply chain, but had over extended itself, and had a unfinished, undocumented product. The sales force had been somewhat over enthusiastic with their forecasting and the CEO was running this start up as if it was an established business with a solid cash flow.
After extensive re-structuring, and then an MBO the company was eventually able to find a joint venture partner who could utilise the software developed in a similar market.
Software Development:
This Barcelona based business had a product very similar to the Traceability company, and in fact took the Master License for Spain from the company.
I was retained to establish the Master License, and then got involved as Administrator (CEO) of the Spanish company working out of Barcelona.
Training and Recruitment:
An established 160 year old branded UK training business, that was loosing c1m GBP per annum, my role was as CEO to turn the business round and develop the franchise network.
After 18 months I completed an MBO and subsequently developed the franchised network to 160 UK and International centres, integrated a training business and acquired the makor competitor.
Tour Operator:
This family ownd business had a solid turnover with low margins and needed to create new sales channels.
My role involved the creation of a new partnership with a major UK service station group to establish on site travel centres to distribute the companies tickets and third party travel products.